I’m a seasoned UX/UI Designer, Art Director, and Creative Director with over 17 years of experience delivering purposeful, beautiful, human- centred design. I combine creative vision with practical execution to create meaningful experiences.


I’m known for a down-to-earth, collaborative working style and for building strong relationships through clarity and honesty with other creatives. I work closely with stakeholders and engineers, taking them on the journey to align thinking, build buy-in, and achieve great results.


I communicate design with confidence, grounded in customer insights and data — always pointing back to the ‘why’ and strategic goals. I stay hands-on with my craft and committed to continual learning, creating experiences that are intuitive, engaging, accessible, and easy on the eye.