A redesign for Capital Kiwi — inspiring awareness, belief, and advocates, while celebrating feathers returning to Pōneke’s hills.

I focused on layered storytelling so users could connect with Capital Kiwi’s mission no matter how long they stayed. In seconds they grasp the purpose, by the end of the homepage they understand the story, and through the subpages they uncover richer detail. The homepage design reflects this journey — visuals and narrative flow seamlessly guiding users down the page.